Portfolio Detail

Ustawi Bank
Brand Overview

Ustawi Bank approached us with a desire to establish a strong brand identity that reflects their core values of reliability, trustworthiness, and commitment to financial well-being. The goal was to create a visual language that positions Ustawi Bank as a beacon of trust in the competitive financial landscape.

  • Ustawi Bank
  • Logo Design
  • Web design
  • Color Palette
  • Typography Guidelines
  • Visual Elements and Patterns
  • Brand Style Guide

A leading financial institution committed to fostering financial stability and prosperity for individuals and businesses alike.

This set of deliverables aims to provide Ustawi with a cohesive and recognizable brand identity across various touchpoints, enhancing its presence in the  financial sector in Kenya.

Project Goals

  1. To develop a cohesive brand identity that conveys reliability, trustworthiness, and financial well-being.
  2. To create a unique and memorable logo that symbolizes strength and approachability.
  3. To choose a color palette and typography that instill confidence and sophistication.
  4. To establish Ustawi Bank as a trustworthy entity in the financial sector.
  • Who is it for?  Individuals and businesses seeking a reliable and trustworthy financial partner.

  • What kind of business is it?  Ustawi Bank is a financial institution offering a range of banking and financial services.

  • Why should you care? Ustawi Bank is not just a bank; it’s a beacon of trust in an ever-evolving financial landscape. By caring for your financial well-being, Ustawi Bank becomes a partner in your journey towards prosperity.

The Solution

The main challenge was to strike a balance between projecting strength and approachability, as the brand needed to appeal to both corporate clients and individual customers. Additionally, it was crucial to differentiate Ustawi Bank in a market saturated with financial institutions.

In designing Ustawi Bank’s brand identity, I delved into understanding the significance of financial stability in people’s lives. This personal connection fueled my commitment to creating a design that not only looks good but resonates emotionally.

Understanding that financial decisions are deeply personal, the design aimed to connect with viewers on an emotional level, reassuring them of Ustawi Bank’s commitment to their financial well-being.


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